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Brand Story
Letter Mark
Logotype
The symbol mark of Erectus, a furniture company that thinks of people first, is based on the Korean consonants.
The spirit of the creation of Hangul, which contains the spirit of love for the people and all things in the universe, including heaven, earth, and people.
Emphasizing the dynamism of a brand that leads the future, we improved the balance and delicacy in the form of Hangul.
It conveys a stable sense of balance through its sculptural quality, high-tech, flexibility, and harmony with the logotype.
Erectus' logotype conveys the innovativeness of an active and creative company.
To maintain the style, apply bold font weight, angle, and Erectus Edge.
Maximizes technology-oriented, sophistication, and visual sophistication.
Visual Communication
Character
Motion Desk Line
Bespoke
Make my space more like me_Stand On.
Order Made
I make myself_Stand On.
Super Matt
Work and Rest, Hybrid Life_Stand On.
Wood Veneer
To get started, move _Stand On.
Hard Wood
The Birth of an Idea That Moves the World_Stand On.
for Students
For unwavering focus_Stand On.
Motion Chair Line
Daphne
Work and Rest, the Hybrid Worker's Choice
Eirene
Choice for work-life balance
Our Client
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